- Real-time Advertising Fundamentals
Lesson 1: The Advent of Real-time Advertising and Its Impact
Quiz 1: The Advent of Real-time Advertising and Its Impact
Lesson 2.1: The Interactive Media Ecosystem
Lesson 2.2: The Demand Side and Importance of Data
Quiz 2: The Interactive Media Ecosystem
Lesson 3: Metrics and Measurement in Digital Media
Quiz 3: Metrics and Measurement
Real-time Advertising Fundamentals
Programmatic advertising spend continues to grow as technology drives more consumers online, connected 24/7 through smartphones and tablets. The future of advertising lies in digital, but with the complexity of technologies and a crowded ecosystem, it's hard for any marketer to master the world of online advertising.
Quantcast launched the Real-time Advertising (RTA) Academy: a vendor-neutral, free course that aims to cut through the jargon and explain the mechanics in plain English. The aim is to provide marketers with the education and training required to grow their businesses using real-time advertising, whether they're new to programmatic or just need a refresher course. Take mini quizzes throughout the three video lessons and get RTA Academy certified!
What we'll cover:
- The evolution of advertising – from traditional to real-time buying
- An explanation of Real-time Bidding (RTB) and how media is bought and sold
- The Interactive Media Ecosystem and the Importance of Data
- Measurement & Attribution