- Real-time Advertising Fundamentals
Lesson 1: The Advent of Real-time Advertising and Its Impact
Quiz 1: The Advent of Real-time Advertising and Its Impact
Lesson 2.1: The Interactive Media Ecosystem
Lesson 2.2: The Demand Side and Importance of Data
Quiz 2: The Interactive Media Ecosystem
Lesson 3: Metrics and Measurement in Digital Media
Quiz 3: Metrics and Measurement
Real-time Advertising Fundamentals
Programmatic growth continues as technology drives more consumers online, connected 24/7 through smartphones and tablets. It will only accelerate as more of us, and more of our devices, connect to the real-time internet. The future of advertising lies in digital, but with the complexity of technologies and a crowded ecosystem, it's hard for any marketer to master the world of online advertising.
Quantcast launched the Real-time Advertising (RTA) Academy: a vendor-neutral, free course that aims to cut through the jargon and explain the mechanics in plain English. The aim is to provide marketers with the tools required to grow their businesses using real-time advertising.
What we'll cover:
- The evolution of advertising – from traditional to real-time buying
- An explanation of Real-time Bidding (RTB) and how media is bought and sold
- The Interactive Media Ecosystem and the Importance of Data
- Measurement & Attribution