Quantcast

Real-time Advertising Fundamentals

A crash course for digital marketers

Processing...
Processing...

About the course

Programmatic advertising spend continues to grow as technology drives more consumers online, connected 24/7 through smartphones and tablets. The future of advertising lies in digital, but with the complexity of technologies and a crowded ecosystem, it's hard for any marketer to master the world of online advertising.

Quantcast launched the Real-time Advertising (RTA) Academy: a vendor-neutral, free course that aims to cut through the jargon and explain the mechanics in plain English. The aim is to provide marketers with the education and training required to grow their businesses using real-time advertising, whether they're new to programmatic or just need a refresher course. Take mini quizzes throughout the three video lessons and get RTA Academy certified!

What we'll cover:

  • The evolution of advertising – from traditional to real-time buying
  • An explanation of Real-time Bidding (RTB) and how media is bought and sold
  • The Interactive Media Ecosystem and the Importance of Data 
  • Measurement & Attribution

Curriculum

  • Real-time Advertising Fundamentals
  • Lesson 1: The Advent of Real-time Advertising and Its Impact
  • Quiz 1: The Advent of Real-time Advertising and Its Impact
  • Lesson 2.1: The Interactive Media Ecosystem
  • Lesson 2.2: The Demand Side and Importance of Data
  • Quiz 2: The Interactive Media Ecosystem
  • Lesson 3: Metrics and Measurement in Digital Media
  • Quiz 3: Metrics and Measurement
  • Course Completed

About the course

Programmatic advertising spend continues to grow as technology drives more consumers online, connected 24/7 through smartphones and tablets. The future of advertising lies in digital, but with the complexity of technologies and a crowded ecosystem, it's hard for any marketer to master the world of online advertising.

Quantcast launched the Real-time Advertising (RTA) Academy: a vendor-neutral, free course that aims to cut through the jargon and explain the mechanics in plain English. The aim is to provide marketers with the education and training required to grow their businesses using real-time advertising, whether they're new to programmatic or just need a refresher course. Take mini quizzes throughout the three video lessons and get RTA Academy certified!

What we'll cover:

  • The evolution of advertising – from traditional to real-time buying
  • An explanation of Real-time Bidding (RTB) and how media is bought and sold
  • The Interactive Media Ecosystem and the Importance of Data 
  • Measurement & Attribution

Curriculum

  • Real-time Advertising Fundamentals
  • Lesson 1: The Advent of Real-time Advertising and Its Impact
  • Quiz 1: The Advent of Real-time Advertising and Its Impact
  • Lesson 2.1: The Interactive Media Ecosystem
  • Lesson 2.2: The Demand Side and Importance of Data
  • Quiz 2: The Interactive Media Ecosystem
  • Lesson 3: Metrics and Measurement in Digital Media
  • Quiz 3: Metrics and Measurement
  • Course Completed